Build the right product before you build it fast.
Most SaaS products fail not because they were built badly, but because they were built for the wrong market, with the wrong positioning, at the wrong moment. Product strategy fixes that before it costs you two years.
Start a conversation →Deliverables
Market & Competitive Analysis
A structured map of the competitive landscape-who's there, where they're weak, and where the real white space is.
Ideal Customer Profile (ICP)
A tightly defined ICP with buying triggers, decision criteria, and the jobs-to-be-done that drive them to look for a solution.
Positioning Framework
A clear positioning statement and messaging hierarchy that explains what you do, for whom, and why it's better than the alternative.
Blue-Ocean Opportunity Map
A visual strategy canvas identifying where you can compete on different terms-not just better, but different.
Product Roadmap (90-day)
A prioritised 90-day roadmap tied to validated hypotheses-what to build first, why, and what success looks like.
PMF Validation Hypothesis
A testable product-market fit hypothesis with clear leading indicators to track as you ship.
The process
Business & Market Discovery
I map your business model, revenue assumptions, and competitive context. We align on what 'winning' actually means before choosing how to get there.
Customer & Problem Research
User interviews, Jobs-to-be-Done analysis, and pattern synthesis. We find the real problem your product solves-not the one we assumed it solved.
Strategy Synthesis
Positioning, ICP definition, and roadmap priority come together. Everything is tied to evidence, not opinion.
Roadmap & Handoff
A clear 90-day roadmap with acceptance criteria. You leave with a document your team can execute against, not a deck to debate.
Common questions
Ready to get started?
Tell me where you are and what you’re trying to figure out. We’ll take it from there.
mike@taktumsoft.comNo forms. No pitches. Just a conversation.